Cleinman Performance Network is an event-based aspect of membership rooted in peer-group wisdom-sharing. North America’s top-performing independent optometry practices meet and work together two weekends per year in a non-competitive environment to discuss business challenges. The weekend is rich in content with educational workshops, keynote speakers, industry-leading sponsors, and other special events organized around a unifying theme.
In addition to the 8 Network Meetings held each year, Cleinman Performance Partners will host other events, and members of our staff can be found at important industry trade shows, so if you are wondering where we are going to be, here is the place to check.
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March – Network Meeting
March 8–March 10
This session, our theme addresses ways we can begin to fully understand our patients from their perspective. We will address issues such as patient selection behavior, retail strategy, merchandising ROI, coming to grips with the retail space in a medical environment, implementing a selling culture, any much more!
At this meeting……
BREAKFAST AND LUNCH & LEARN:
Join us for breakfast on Saturday morning as two of our leading sponsors energize your day with an hour of new products and technology they each have to offer. Then enjoy lunch with Paul Herreras, Cleinmans “Marketing Guy” as he presents Using Marketing to stimulate Patient Loyalty, Retention and Referrals!
Presented by: Chuck Aldridge, O.D., M.B.A., F.A.A.O.
EARLY DIAGNOSIS WITH FUNCTIONAL ASSESSMENT
This course will provide an understanding of how to obtain functional assessments, with electrodiagnostic testing. It will then be demonstrated, with actual cases, how this method will
allow the clinician to detect and diagnose many ocular diseases earlier than with other methods.
SYSTEMIC INFLAMMATION AND EYE DISEASE
This course is designed to help the optometrist look for that “systemic link” to not only help manage the ocular disease better, but create an improved patient well-being.
Approved for 2 hours of COPE credits each (A total of 4 COPE Credits)
THE SHOPPING REVOLUTION: HOW SUCCESSFUL RETAILERS WIN CUSTOMERS IN AN ERA OF CONSTANT DISRUPTION
Presented by: Barbara Khan, PhD, M.B.A.
During this presentation, Dr. Khan will examine the companies that have been most successful during this wave of change and will offer insights into what we can learn from their ascendance. Building on these insights, she will present the “Kahn Retailing Success Matrix” which provides a framework that anyone can use to create a competitive strategy to survive and thrive in today’s – and tomorrow’s retail environment.
Plus, there will be a Welcome Reception on Friday night as well as a Saturday evening banquet where you can meet and have fun with your peers, Cleinman staff and sponsors.
Questions? Contact Naomi Roth, Associate Director of Meeting Operations: 607-435-9091, firstname.lastname@example.org