Discover Al Cleinman’s Equation for Abundance for your optometry practice… and your personal life… in his new book “A Different Perspective.”

Al Cleinman delivers the WOW!

You exit optometry school with the skills needed to provide exceptional eye care, but you soon discover that optometry is not just a profession — it’s a business.

A Different Perspective offers a unique viewpoint to help you thrive whether you’re in private practice or not. Based on over four decades spent “in the trenches,” Al Cleinman shares:

  • how to discover what’s at the core of your success;
  • how to envision and realize your dreams;
  • how to get the monkey of ownership off your back;
  • how to attain patient loyalty that lasts a lifetime; and
  • how to live a fulfilling life beyond your profession.

About Al Cleinman

circle_alFor over 40 years, Al Cleinman has been a leader in the eye care industry. Along the way, he has built over 25 companies and divisions of companies and has launched countless products and services. He’s not done.

Since 1989, Al and his consulting team have been trusted advisors to many of optometry’s most successful leaders. His unique firm provides assistance in the management of change through a variety of mechanisms designed to help clients build, buy, sell, and improve. A prolific writer and compelling speaker, Al has been a columnist for Optometric Management and Eyecare Business, and he writes the popular Al’s Blog from which readers gain valuable insight on issues that impact our industry.

Support Optometry!  Proceeds from the sale of Al’s book will be donated to your state’s Optometry PAC.

Praise for A Different Perspective

If asked to recommend a book for practicing ODs and students, I would say, ‘there are many excellent books but start with this one!’
David Cockrell, OD, Past President, American Optometric Association
A must read for those who want to be successful in business and life. I only wish it would have been available to me when I graduated from optometry school.
Ron Blum, OD, Inventor, Entrepreneur, and Cleinman Performance Partners’ First Client