Ten Years In … Member Referrals Remain The Lifeblood Of Cleinman Performance Network
There has been a lot of talk through the years about how sponsors, industry connections, consulting client work, and other outreach approaches have had an important impact on the growth of Cleinman Performance Network. This is certainly true, but is completely overshadowed by the most impactful approach to keeping the Network vital and growing – hands-down the most efficient and effective recruiting are your referrals.
Surprising? Absolutely not. Talk to 99.9% of Network Members about new patient growth and they will mention referrals. “We are currently taking new patients. Do you know of anyone, perhaps family members or a friend, in need of eye care?” Some members value this approach so highly that they offer discounts to patients who send referrals.
Al calls these patients “Ambassadors” and in over ten years of leading the Network can point to case-after-case where clients have implemented a strong referral program, only to see tremendous growth from this powerful tool.
There might be a colleague from your state association, a fellow study-group friend, a classmate, or even your stepmother’s personal fitness trainer’s cousin’s son’s ballet teacher’s eye doctor who you feel might be a perfect fit for the Network Wisdom Sharing format. Why not invite them to your meeting? It’s a great way to reconnect. You work in your group, they work in the Immersion group, and during breaks, receptions and dinners you get a chance to hang out and catch up.
Your referral helps us strengthen our ability to assist all our members in achieving their practice development objectives. New members not only bring new perspectives and valuable experiences to our membership as a whole, they also help generate the revenue that fuels development of new, valuable CPN initiatives.
As our way of saying thanks for your personal efforts in helping us to build the Cleinman Performance Network, when one of your referrals joins the Network, we will be providing you with free room accommodations at your next Network meeting.
Email Membership to submit your referrals for an Immersion Weekend grant.
