Real Information you can use as only Cleinman Performance Network can provide! |
Introducing Two New Workshops - Sign up Today |
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Why People Buy
- Understanding the Science of Shopping
- Why Merchandising Makes a Big Difference
Accessorizing Your Sales
- How to Make More Money
- Understanding the Benefits to Your Patient
Profitable Merchandising Strategies
- Defining the Different Merchandising Strategies
- Which One is Best for You and Why
Making the Most of Your Inventory Dollars
- How to Develop a Buying Plan that is Right for Your Practice
- How to Control Your Inventory
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Contact Lenses Fitting & Assessment
Anatomy, Physiology and Terminology
Hands On Instrument and Documentation
What's the Latest in CL?
An update of what's
new, what's no longer available. Terminology and applications, as well as solution updates, will be discussed.
CL Successful Merchandising
Designed to provide insight and the role of a core message
or positioning, as the basis
of increasing marketing position.
Product Presentation
This interactive workshop will explore ways to build
successful profit centers in several areas of a practice.
Inventory Control
Inventory Control is an essential part of maintaining the optical,
sundry items and contact lens side of a practice. |
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About our Contact Lens workshop leader:
Phernell C. Walker, II, AAS, NCLC, ABOM is the President & CEO of Pure Optics, LLC (dba Opticredits.com). He is author of the text-book, Pure Optics, which is in its Second Edition. Mr. Walker is a Master in Ophthalmic Optics (A.B.O.M.), a graduate of Hillsborough Community College, Tampa, Florida with an Associate Applied Science Degree in Opticianry (A.A.S) and National Contact Lens Examiners Certified (NCLC). |
| Mr. Walker is a graduate of the Ophthalmic Technology School with a diploma as an Ophthalmic Technician from Bryman College San Francisco, California. Considered an authority and expert in advanced geometric and applied optics. He serves as a faculty member for the American Association of Dispensing Ophthalmologists (AADO). He has served as an item writer for the American Board of Opticianry Advanced Certification (ABO-AC) Exam. He has lectured extensively nationwide to include such venues of prestigious faculties as the American Academy of Ophthalmology, International Vision Expo in New York & Las Vegas, Eye Quest in Chicago, private consulting and numerous over state society conventions. He has authored over 200 articles for such publications as Vision Care Products News Magazine and Ophthalmology Times. In January 2004, Mr. Walker was honored in Vision Monday's "Forty Under Forty", listing forty of the nations brightest, innovative ECP's Eye Care Professionals in the country under the age of forty. |
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About our Frame
Merchandising workshop leader:
Sandy Likes, President of GreenTree Capital LTD, a business advisory firm focused on helping companies achieve total business success. Sandy's career in fashion merchandising began at Neiman Marcus in Dallas. She has a proven track record of creating and implementing business concepts and processes, maximizing profits and fostering an environment of teamwork. |
| During Sandy's career, she has been a vice president leading several functions including merchandising and buying, vendor relations, procurement, inventory management, product development and human resources. Sandy has focused on business growth in the United States and in international markets. Sandy has 20 years experience in the optical industry, including 13 years with Luxottica/LensCrafters; she is on the OWA (Optical Women's Association) Board, is a member of the SEBC Impact 21 Leadership Group, a contributing author to Jobson Publishing and was the VCA's Keynote speaker for VEE in 2006. |
Complete your registration form and
don't miss this unique learning experience!
Please download and fax your completed registration form to:
607-431-1093 or call us at 607-431-1001 to register via phone. |
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Please download and fax your completed registration form to: 607-431-1093 or call us at 607-431-1001 to register via phone. |