Selling through Excellence in Optics : Sold Out! Reserve Your Space For 2009!
ABO Accredited for 15 hours of CE
Whether your optician is very experienced or new to the job, Selling through Excellence in Optics will teach everything they need to know to create technically advanced eyewear that will greatly exceed your patients’ expectations. This program offers the most current information about lens materials, design and treatments, along with the skills to explain them effectively to the patient. In this two-day immersion retreat, the optician will learn the technical aspects of lens products, as well as acquire unique selling tools.
Who Should Attend:
All opticians, including optical managers.
What you'll learn :
- How to clearly explain a wide variety of materials, designs and treatments
- How to express these as benefits to the patient
- How to position products and talk about them effectively
- The secret to meeting and then exceeding patient expectations
- With Phernell's guidance, your optician will excel by understanding the eyewear they create.
- The “vibe” in your eyewear boutique will change from selling to sharing of knowledge, and patients will be more likely to select premium lenses and add-ons.
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Mr. Walker is a graduate of the Ophthalmic Technology School with a diploma as an Ophthalmic Technician from Bryman College San Francisco, California. Considered an authority and expert in advanced geometric and applied optics. He serves as a faculty member for the American Association of Dispensing Ophthalmologists (AADO). He has served as an item writer for the American Board of Opticianry Advanced Certification (ABO-AC) Exam. He has lectured extensively nationwide to include such venues of prestigious faculties as the American Academy of Ophthalmology, International Vision Expo in New York & Las Vegas, Eye Quest in Chicago, private consulting and numerous over state society conventions. He has authored over 200 articles for such publications as Vision Care Products News Magazine and Ophthalmology Times. In January 2004, Mr. Walker was honored in Vision Monday's "Forty Under Forty", listing forty of the nations brightest, innovative ECP's Eye Care Professionals in the country under the age of forty. |
Your Workshop Leader: Like all other CPN programs, Selling through Excellence in Optics is led by a bona fide expert. Phernell C. Walker, II, AAS, NCLC, ABOM is the President & CEO of Pure Optics, LLC (dba Opticredits.com). He is author of the text-book, Pure Optics, which is in its Second Edition. Mr. Walker is a Master in Ophthalmic Optics (A.B.O.M.), a graduate of Hillsborough Community College, Tampa, Florida with an Associate Applied Science Degree in Opticianry (A.A.S) and National Contact Lens Examiners Certified (NCLC). |
| This program is a great complement to the Sales Secrets of Optical Stars workshop. Selling through Excellence in Optics will tell why today’s lenses and lens treatments work as well as they do, and then hone your optician’s skill in explaining them in a way that patients can’t resist. |
Some Comments From Recent “Sales Secrets” Participants
“I would recommend this course for all levels of opticianry.”Dino Sisneros, Rob Lavoie, O.D., Albuquerque, NM
“I always want to gain at least one pearl. I came away with a necklace!” S.J., Minneapolis, MN
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Limited to 20 career opticians, this immersion retreat will deliver information and wisdom
from some of North America’s most successful optometric practices. |
Download Registration Form for our next Workshop!
Cleinman Performance Partners does not assume the responsibility
that a course will be approved by your state board. It is the
responsibility of each participant to know his/her state requirements. |
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