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Sales Secrets of Optical Stars
ABO Accredited for 14 hours of CE
Imagine boosting your eyewear revenue by $45,000. Imagine selling 40 to 50% second pairs.
Imagine average eyewear sales exceeding $400.
Imagine thumbing your nose at managed care plans.
And imagine happy patients who are touting your services all over town. Now imagine the smile on your optician's faces…and yours…when they turn in record numbers week in and week out. Whether your team is comprised of new opticians or veterans, you won’t want them to miss out on these incomparable training opportunities. Based on the leading edge wisdom-sharing format designed for Cleinman Performance Network members, and led by Sales Trainer, Judie Brighton, your optical staff will come away from this two-day immersion retreat with renewed enthusiasm for their positions and new tools designed to take your optical boutique to the next level of performance. Give them the training they need – and watch out!
Who Should Attend:
All opticians, entry level and managing opticians
What you'll learn :
- How to Establish a Positive Experience – Consumers don’t buy “things”, they buy experiences. Learn how to set the stage, improve your environment and deliver the “Wow” patient experience.
- How to Sell, Sell, Sell – Learn how to interview patients, sell to their wants…multiple times, deliver outstanding patient satisfaction and generate gobs of referrals.
- How to Maximize Margins – Learn how to select the right vendors, get the best price and manage inventory for maximum profitability
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Your Workshop Leader: Cleinman Performance Partners’ Sales Training Associate Judie Brighton will facilitate these exciting events. Judie has over twenty years of professional experience as a Managing Optician in both private practice and the corporate world. As a faculty member of the American Optometric Association’s Practice Management University, Judie has experience with on-site private and corporate management consulting throughout the U.S. and Canada, where she specializes in staff development, sales training and Practice Image Enhancement. Jodie will...
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- Teach the fine art of selling, while maintaining the objective
of meeting patients’ needs.
- Speaks the same language as staff and lives in their world on a
day-to-day basis.
- Offers extensive experience selling in a managed care environment
and is adept at identifying doctor and staff strengths and weaknesses.
- Understands and has experience with co-management of refractive
surgery as well as the needs of cataract and glaucoma patients.
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Some Comments From Recent “Sales Secrets” Participants
"Everyone in the optical field will benefit from this program.I really enjoyeda WOW experience. I have never been to anything like this in the past.GREAT!" NB, Easton, MD
"Our Doctor’s patients will benefit from this program. It was extremely well organized and lots of fun.Each speaker was very knowledgeable and had great energy." RL, Santa Cruz, CA
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Limited to 20 career opticians, this immersion retreat will deliver information and wisdom
from some of North America’s most successful optometric practices. |
CLEINMAN MEETINGS DELIVER!
Download Registration Form for our next Workshop!
Cleinman Performance Partners does not assume the responsibility
that a course will be approved by your state board. It is the
responsibility of each participant to know his/her state requirements.
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More Comments From Recent “Sales Secrets” Participants
"All staff, no matter from what area of the office will be rejuvenated." KP, Brandon, Manitoba, Canada
"Very enlightening and informative. Many excellent ideas!" JM, Vestal, NY
"The Behavior Assessment was incredible. I encourage absolutely every optometry office to participate that wants to enhance their sales skills and motivate their staff. An excellent experience in every aspect." CS, Lakeport, CA
"Discussions with other participants at meal times was very useful to get other’s perspectives." KC, Moncton, New Brunswick, Canada
"Anyone who needs to get motivated will benefit from this workshop." KK, Birmingham, MI |
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343 Main Street, Oneonta, NY 13820 / 800-331-5536 / Fax: 877-431-1093 / Email: info@cleinman.com |
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