Membership in CPN comes with a host of both tangible and intangible benefits specifically designed to keep you informed and excited about the business challenges you face. We're confident that you will agree that membership in CPN is of significant value.
Benchmarking Opportunity Assessment
"Hit the ground running!" In preparation for your first CPN meeting we help you identify some of the more significant opportunities waiting to be realized within your practice. Before you embark on changing your operations we lead you through a process of discovery. We help you identify where some of the biggest opportunities for improvement lie in your practice and we begin to show you with hard numbers, what is really possible.
First, we provide a straightforward format to gather key operating, P & L, and leadership data. Our team of analysts uses our proprietary software and years of experience to unlock the "wisdom" hidden in your data. By comparing and analyzing your practice to hundreds of the most successful practices in North America we are able to provide you with irrefutable benchmarks from which to judge your practice performance. Our key consulting staff then completes a telephone consultation; reviewing your report, and helping you to identify key initiatives that have a high likelihood of significantly improving your practice's performance. Your Practice Opportunity Assessment is a key benefit in your initial enrollment into Cleinman Performance Network.
Two Professionally Facilitated Meetings Each Year
You will walk away from these two-day events with new ideas and skills from peer group interaction, professional presentations, problem solving exercises, strategic planning sessions and knowledge and experience sharing (please see the section on Semi-Annual Meetings for more details).
Meaningful Interaction With True Peers
For any business leader, the benefit of having up to 15 minds pooling resources, brainstorming answers to questions, providing solutions to unique problems, sharing moneymaking and business-promotion techniques is immeasurable.
Time that is wasted in the lonely solo struggle to find solutions can be reclaimed for use in other areas.like family, golf and travel.
Comparative Financial and Operating Benchmarks
Imagine receiving a report card on the financial performance of your business on a regular basis. What performance is really possible with a practice like yours? How do you really stack up? How have the changes you have made affected your practice performance?
Through the Cleinman Performance System database, you'll receive a confidential semiannual report that determines how your business is doing in comparison to others. You'll be able to benchmark yourself against top performers. By understanding these comparative results and general industry trends, you can see where opportunity lies within your practice. Utilizing this objective knowledge you can more successfully steer your business on a highly focused course to turn those opportunities into improved performance.
Lifelong Business and Personal Relationships
In addition to the business value, the satisfaction that one gets from being part of a network is a lifelong benefit. To know that others are dealing with similar issues, having similar problems and sharing the same successes is personally rewarding.
The Best "Pearls of Wisdom"
CPN Members bring one of their best ideas, strategies and / or techniques to share with their group at each meeting. We collect the best of these "Pearls of Wisdom" and publish them for distribution to the entire membership. The impact of these incredibly powerful Pearls is frequently tens of thousands of dollars to the typical practice. At each meeting, every member receives a book containing 25 of the best "Pearls."
Access to Your Group Facilitator as Required
Your Group Facilitator is specially trained to guide your meeting experiences, and then help maximize results with ongoing communication and support for your goals. He or she becomes acquainted with your practice performance as well as the progress of your colleagues, and is available for discussion throughout the year. Your Group Facilitator can help you access the unique and extensive resources of Cleinman Performance Partners to achieve your goals and objectives.
Practice Development Newsletter
One way CPN helps keep you focused on Practice Development issues between meetings is through our monthly member newsletter transmitted to you electronically via the member area on the Cleinman website. The CPN newsletter is full of resources to help you further develop the business side of your practice. Each issue contains some of the best ideas and strategies that have been developed by CPN groups. You will also find perspectives from industry leaders, case histories and informative articles from Cleinman Performance Partners' consultants.
Internet Connection
We provide a "one click" email link to your individual group members through a specially designed website exclusively for the use of CPN members. You also get access to the CPN Forum, which provides you with a quick way to obtain counsel or feedback from the entire CPN membership. You can request resources or feedback on equipment, procedures or virtually any other topic related to the business of optometry, available 24/7.
White Papers and Technical Reports
Periodically CPP Staff and Consultants prepare white papers focused on topics of immediate or ongoing importance to optometry and the eye care industry. These in-depth, meticulously researched documents are available to members as a member benefit; download at no charge from the CPN Member page on our website.
Cleinman Connection
These are web-based learning opportunities designed to help CPN members stay ahead of the curve. Focusing on leading-edge technology and products, this valuable member benefit ensures you are well-informed about the latest trends to impact eye care practice. In a "Webinar" (web-based teleconference), you can talk one-on-one with industry experts and your colleagues in a convenient format from your home or office. Approximately one hour in length, these scheduled learning experiences take place via a teleconference call combined with a Power Point presentation on the Internet.
Staff Training Programs
Based on CPN's powerful information-sharing format, these immersion workshops are designed to motivate, train and change the behaviors of your team. Our workshop leaders are bona fide industry experts who will revitalize your organization with expertise and team-building exercises that improve operations, optical sales, patient satisfaction and overall practice performance. Sample program offerings include:
- Selling through Excellence : Does your optician know why today's lenses and lens treatments work as well as they do? Your dispensing optician will excel by understanding the technical aspects of eyewear they create. The "vibe" in your dispensary will change from selling to sharing of knowledge. Patients will be more likely to select premium lenses and add-ons. Course provides 15 ABO credits.
- Sales Secrets of Optical Stars : With the skills your dispensing optician acquires in this immersion workshop, your average eyewear sales can exceed $400. Your staff can sell 40 to 50% second pairs. Your patients can tout your optical services all over town. These are the typical results for participants. Course provides 14 ABO credits
- Filling the Book -- First Impressions : In your office, how many phone shoppers are converted to patient appointments and ultimately, become loyal, returning patients? The front desk plays a crucial role in "wowing" patients with effective communication that builds retention. These staff members are important to all aspects of practice operations, and their impact on patient satisfaction is enormous. Course provides 14 ABO credits and 14 AOA credits.
- Manager's Wisdom Sharing Program : Delivers new management tools and insight into what works and what doesn't. General and Office Managers come away from this two day meeting with great new ideas and renewed enthusiasm for their position.
Note: These immersion workshops are offered for an additional fee. While staff training programs are open to non-member practices, CPN members receive special Member Pricing.
Your Own Copy of "Maximizing Your Staffing Investment" Training Manual
Produced by Cleinman Performance Partners based on years of experience dealing with staffing issues, this powerful tool offers a thorough presentation of proven methods for recruiting, training, compensating, motivating and retaining superior staff. This 150+ page practical manual contains solutions to many of your most daunting personnel challenges.
Specially Designed Planning Guide
With access to so much information, you need a method for organizing what you glean and learn. As part of your membership, you'll receive an organizational tool specially designed to help you keep the resources you acquire through your CPN membership at your fingertips and easily accessible.
Your Choice of Technical Reports Focused on Areas of Practice Development
The Cleinman Performance Partners' Team is continually developing special publications and reports addressing specific areas of practice management. Members can choose from a wide range of reports such as "Help Your Team Harness the Power of Managed Care" and "Improving Your Recall Effectiveness", as well as other resources in personnel management, product pricing, training and much more.
Quarterly Reports and Surveys
Stay on top of the game and ahead of your competition by participating in our periodic surveys. In the past, CPN surveys have provided members with comprehensive analysis and statistics regarding such topics as space utilization and staff compensation. Survey results are packaged in special reports for the use of CPN members.
Select Discounts on CPP Continuing Education, Reports and Services
Members save real money by utilizing their special CPN Member pricing on publications, staff training, products, and other services from Cleinman Performance Partners.
Complete Confidentiality Assured
Your participation in CPN is by invitation only. Your CPN Group is a totally "safe" environment, with other members coming from noncompetitive market locations. All members are required to enter into a Confidentiality Agreement with Cleinman Performance Partners.
You will be amazed at how quickly you become comfortable with sharing both your strengths and challenges with your other "Group" members. In the spirit of true sharing and peer consultation, on some topics you will be a student , and for others you will be the teacher .
